Gala with Barbara Schöneberger: BUWOG wins award for Europe's strongest real estate brand

6/5/19

Dr. Ingrid-Fitzek-Unterberger, Head of Marketing and Communication with BUWOG receives the REAL ESTATE BRAND AWARD from Barbara Schöneberger and Harald Steiner, Director EUROPEAN REAL ESTATE BRAND INSTITUTE

 

For the fifth consecutive time BUWOG wins the renowned REAL ESTATE BRAND AWARD as the strongest brand in the property development business. In the most extensive consumer study of its kind in Europe, the EUROPEAN REAL ESTATE BRAND INSTITUTE has determined the strongest brands and top players in the real estate industry. To do so, the researchers surveyed 91,000 consumers about their perception of company brands Europe-wide. For the fifth consecutive time BUWOG took first place in the category "Top 100 Residential" in Austria and won the REAL ESTATE BRAND AWARD. The gala celebration at the Axica Congress and Convention Centre in Berlin took place in cooperation with the German property federation ZIA (Zentraler Immobilien Ausschuss e.V.). The event was moderated by TV host Barbara Schöneberger.

Daniel Riedl, who is a member of the management board of Vonovia SE and responsible for all BUWOG operations in Austria as well as BUWOG development in Germany: "With the construction of high-quality new residential real estate, we think in quarters and pursue a consistently quality-oriented product policy. In addition to the urgently needed housing, we also create a variety of sustainable and social qualities and build kindergartens, playgrounds and recreational areas for every generation. That makes the product and transparent marketing communication a good fit. The highly favourable rate of recommendation for the BUWOG brand proves that the implementation of our motto of 'happy living' is authentic".

Ingrid Fitzek-Unterberger, head of Marketing and Communication at BUWOG: "This award for the strongest real estate brand in Austria rewards the team's many years of brand and communication work. At the same time, the award shows that the BUWOG colours, our logo and our claim signal excellence and sustainability in the development of high-quality residential construction projects – today and in the future".

Study examines purchase decision of 190,000 consumers

The EUROPEAN REAL ESTATE BRAND INSTITUTE is the leading platform for determining the positioning of corporate brands in the European real estate industry. It evaluates over 1,400 real estate companies for the largest scientifically recognised brand value study every year. The basis of calculation is the REB BRAND POTENTIAL MODEL, a brand value model that combines empirical, scientific, valid, qualitative and quantitative methods. Harald Steiner, CEO of the REB-Institute explains: "BUWOG takes first place in brand strength, regional competence as well as consulting and product preference. As a result of the sum of all positive assessment criteria (KPIs) the brand also gets high marks in recommendations by third parties".

About BUWOG

With the successful construction of new, high-quality condominiums and rental apartments, BUWOG is creating new housing and attractive neighbourhoods among other places in Berlin, Hamburg and Leipzig. With a project pipeline of around 10,000 units in Germany, BUWOG is one of the leading development companies for residential real estate. BUWOG is a subsidiary of Vonovia SE, Europe's leading residential company, which is located in Bochum (Germany).

MEDIA INQUIRIES GERMANY

Michael Divé

Press spokesperson for Germany

BUWOG Bauträger GmbH

Email: michael.dive@buwog.com

T: +49 1590 4621 993